08/25/08

Olympic Handshake Ads - Mobile Billboards NYC & SF

During the Beijing Olympics, Avaaz spread an Olympic message of peace and hope to Chinese diaspora communities in New York and San Francisco by running a series of mobile billboards. The ads were part of our Handshake campaign to spread a powerful, unambiguous message of peace, friendship and dialogue to the Olympics and countries around the world. The ads spent a few days in the Chinatowns of these cities and then drove around the city centres. Check out the photos, below:

08/22/08

Olympics handshake ads

In English (click image to download print-ready PDF):

Avaaz Olympic handshake ad - English

In Chinese (click image to download print-ready PDF):

Avaaz Olympic handshake ad - Chinese


Olympic Handshake Ads - The London Adwalkers

On August 8, the opening day of the Beijing Olympics, Avaaz had a team of people walking on foot through central London, with billboards calling for meaningful dialogue from the Chinese on Darfur, Burma, and Tibet. It was part of our Handshake campaign to spread a powerful, unambiguous message of peace, friendship and dialogue to the Olympics and countries around the world. The adwalkers walked through Chinatown and then headed up to Trafalgar Square where the launch of the 2008 Olympics was being shown on jumbo Tv screens. Check out the photos, below:


08/14/08

Introducing the Avaaz handshake T-shirts

Due to popular demand we're pleased to announce Avaaz members can now buy our "Give peace a hand" T-shirts. We're selling them through Zazzle.com which gives you the chance to customise your shirt's colour and style. To get your shirt now, click on the image below!

**20% of the cost of your shirt will go towards Avaaz campaign efforts to make our world a better place.

08/ 8/08

The Hanshake Ads: Love China, Love Tibet, Darfur and Burma

These ads served as part of our Olympics handshake campaign which was launched ahead of the Beijing Olympics as a moment to bring global citizens together in the spirit of Olympic solidarity to call for progress on Tibet, Darfur and Burma. Prior to the games, the Chinese government still hasn't opened meaningful dialogue on Tibet or made progress on Burma and Darfur -- and global activists' messages were being lost in a firestorm of accusations about being anti-Chinese.

The handshake attempted to take the Olympic moment back with a powerful, unambiguous message of peace, friendship and dialogue. It began with the Dalai Lama, passing through the streets of London, and then it went online where hundreds of thousands of people joined in. Finally, the message was spread further around the world through a massive Olympic media campaign before the closing ceremonies. The ads appeared on billboards and in newspapers from San Francisco to London, Athens to Singapore.




Love China, Love Tibet:

The Handshake: Love China, Love Tibet (Various Publications, Aug 2008)


Love China, Love Darfur

The Handshake: Love China, Love Darfur (Various Publications, Aug 2008)


Love China, Love Burma/Myanmar

The Handshake: Love China, Love Burma/Myanmar (Various publications, Aug 2008)