Jerusalem billboards

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Our Real Peace Talks Now billboards are going up in Jerusalem this week - and here they are! They're designed especially to make an impact on the Israeli public - hence the Hebrew - and the concept is Arab Travel Deal / Peace Deal.

At first they look just like ordinary travel ads, and Israelis love to travel. But the idea that they might be able to travel to Damascus or Dubai (if they only sit down and start to negotiate on the basis of the Saudi Initiative...) is pretty wild in Israel -- and our soundings indicate these billboards could make waves. "80,000 Avaaz supporters demand Real Peace Talks Now" is the punchline. Ads and translations below...

syria.jpg

Celebrate Shavuot (upcoming Jewish holiday) in Syria - just $390
* price for one room, double bed - depends on negotiating the Saudi Initiative

80,000 global e-activists demand Real Peace Talks Now

saudia.jpg

Dreamy weekend in Saudi Arabia - only $490
* price for one room, double bed - depends on negotiating the Saudi Initiative

80,000 global e-activists demand Real Peace Talks Now

We'll try to get a photo of the billboards in situ when they go up on Thursday...

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Comments (19)

Hey...wht an ad...its fantastic and will definitely make an impact. Thumb up to Avaaz!!! Well, I hav taken action against these global issues by writing about your site on my blog - If you r interested u can visit -

http://fractalenlightenment.blogspot.com/2007/04/avaaz-voice-of-people.html

Bhavika

LOOL:

It would be nice to think about this, but 1st of all you should teach your ppl how to be friendly with other Muslims ppl, cuz as far as we know that ur country teach them how to hate us, But Islam never ever taught us to hate ppl no mater wht they r, Islam taught us to forgive and to be friendly with ppl not mater whom they r and from where they r. I wish that you will be able to carry this to them.

Terabanitoss:

Hi all!
You are The Best!!!
G'night


globalhammock:

I like the ads. I think that viral videos and capturing ads like the one's you've developed are brilliant at getting people's attention. Avaaz has successfully used 'the master's tools' of media savvy to stir up controversy and garner public support. It's amazing to think that telling the truth is your subversive act!!

please keep up all the great work!

smiles :)

Lejane:

This is a wonderful idea. What a great way to promote peace in the Middle East !

Well done.......

You will obviously still find some (too many unfortunately), both Muslim and Jew, who will want to continue with their hatred and lies, but I do believe that most want peace in which to live out productive lives with some fun and pleasure involved and this gives the world a taste of just how fabulous that could be.

It would be even better if some of the Muslim countries now took up the idea and ran with it.....

Catherine:

As a Central European, and therefore not your target audience for these posters, I cannot judge the impact on people in Israel.

However, I find the depiction of the women quite disturbing. On the one hand they have their heads covered, as a sign of modesty, I presume, and on the other hand the expressions on their faces are, well, seductive, I suppose you would call it.

What is the message you are trying to get across, as far as the women depicted are concerned? You cannot have real peace between the peoples as long as women are not accorded the same dignity as men and not used as sexual enticements, albeit politically correctly clad. You can say we here are no better, and in one way you are right, but at least there is not the hypocricy of a token veil.

I'd be interested to know how Israeli women see these posters.

Paul van Gool:

1) A brilliant idea, these billboards.

2) Perhaps the name "Hilder" doesn't have a positive ring in Israel?

Cally Robyn Wolk:

There are millions of muslims in the US who are accepted and loved by those around them. The truth is, God said love one another and do the right thing by one another...respect the Earth and give thanks to God for all life and all living things. Living by these orginal truths, one need only ask oneself one question: "Is what I am doing 'right?'" Based on the principles of loving and forgiving, "is this action I am taking correct?" In my heart of hearts, am I doing the right thing? Or instead, is it correct for me to refer to a particular story in one of the holy scriptures and say, "it is perfectly fine for me to smite someone, stone them, cut off body parts, take their land, enslave their daughters, and kill all people who do not worship my God and live by my laws"?

Don't forget, men have been changing the holy scriptures around ever since they were written. Let your conscience be your guide...be a free thinker, and a lover not a hater. Earth pounding and foot stomping have led us nowhere...if we continue like this, where do you thing we are headed next? You guessed it.

Ismail:

Salaam friends.

One reason why I am against the State of Israel is not because of the Jews. I have Jewish friends and neighbours. It's the way in which the state was created.

Although your campaign (which I support) is better than what exists today, in my view a permanent settlement will only really be possible with a one-state solution.

I'd like to suggest that Avaaz.org promotes a poster for those from all religeous denominations (Christians, Jews and Muslims) to support the creation of a "Holy Land" for all. I'd like to see how many of the world's polulation support this type of campaign - and please do not limit the number of ginatories to 100,000. Let it continue for a finite time to see how many people are interested in a Holy Land concept.

Heather:

Neat ads. I totally support peace initiatives.

Your site states they were 'vandalised by a couple of extremists'. I was wondering if you know for sure who actually did the vandalizing (or are you just speculating)?

Cyn:

I think the billboards are a great idea, but Why can't you do the ads without the "attractive woman alure" maybe that is the problem.

Silvia:

Hi,

Thanks for the great work you've been doing for the planet. The world needs more people like you.

I've signed the petition for the billboards, but hesitated just a moment when reading "the international community". That expression irritates me: what does it mean? NATO countries? Rich countries?

Anyway, I think what you're doing is great. Keep up the good work!

daphna:

walla
remember going to Sinai?
what a great idea-

Ellen Robottom:

I think eye-catching billboards are a great idea, but it's a real pity that it has been done in a way that buys into the idea of exploiting women as sex objects and consumer goods. The objectification of women is a global scandal; it's responsible for huge amounts of the poverty, abuse and violence directed against women all over the world. The credibility of any organisation is undermined by claiming to care about issues like justice, peace and equality and then buying in to these vicious and stupid sexist attitudes. How would they feel if people were being singled out for this kind of disrespect on the basis of their ethnic background or skin colour? I personally do not feel I can endorse these posters, and this makes me sad; I guess there will be many others who feel similarly, or who may sign because they believe in the cause but feel betrayed by those they have believed to be friends.

tamsin:

Can non-israelis get tourist visas for saudi arabia now?

fred:

I agree with cyn the beauty is a bit overwhelming- but is it in the same style as the norm?

ssally:

I agree 100% with the goal of these ads, but something about the content bothers me: Israelis dont want a dreamy holiday in Syria or Saudi Arabia primarily... they want assurance of their security in their own homes, schools, cafes, etc! That's what will motivate them to push their government to negociate! A dreamy weekend in Saudi Arabia might be nice, but right now Israelis are not sure they will be safe during a dreamy weekend in Haifa!

Israel:

Keep up the good work, it's great, yet the Israeli leadership is impotent.
We'll have to wait till after the elections.

Sol Salbe:

It is interesting how different people see things differently. As an Israeli-Australian male I actually saw the women as Israelis donning the minimum that they can get away with in terms of culturally appropriate/sensitive dress while visiting tourist sites. They remind of Australian women reporters under similar circumstances. I didn't think of the women as being either Syrian or Saudi.

Sol Salbe
Melbourne Australia

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