The EU wants to make sure that the most hazardous nicotine-containing products (cigarettes) remain as only option on the market available to Europe's nicotine users.

and...The World Health Organization (WHO) Urges Countries to Ban Electronic Cigarettes Because They "Normalize" Smoking

This is essentially a strategy to maximize disease and death all over the World.

It is clearly not in the public interest to run a prosecution against sellers of nicotine e-cigarettes which the Ministry of Health itself says are "far safer" than tobacco cigarettes, when banning them is expected to send hundreds of users back to smoking tobacco cigarettes.

more info:
http://goo.gl/mD7xA

• UPDATE 23 Okt...

The World Health Organization (WHO) Urges Countries to Ban Electronic Cigarettes Because They "Normalize" Smoking

In a 2012 World Health Organization (WHO) report on electronic cigarettes from the Conference of Parties to the Framework Convention on Tobacco Control, WHO is urging countries to ban these products because they "normalize" smoking.

more:
http://tobaccoanalysis.blogspot.co.uk/2012/10/world-health-organization-urges.html

• UPDATE 18 Okt ...

In an unprecedented move, EU Health Commissioner John Dalli has resigned after an investigation connected him to an attempt to influence EU tobacco legislation. Anti-fraud campaigners have welcomed the move.

One of the EU Comission's vice-presidents, Maros Sefcovic, will take over the Dalli portfolio on an interim basis until a new commissioner is put forward by the Maltese government.