Stop advertising fairness creams

Every day television throws in our face, advertisements that blatantly condone use of fairness creams. Indians are a race with skin tone varying from the dark to the fair. It is incorrect to place such ads and even sell such products that imply that being fair is a privilege akin to success. That somehow being a fair person is an advantage that every one should seek. It is immoral and racist. We don't want our children to grow up watching these ads and believe that they are superior or inferior because of their skin tone and like wise judge others based on their skin color. It is very important that such advertisements be put to an end and taken off air.