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Creating a Winning Petition

TIPS FOR EFFECTIVE PETITIONS

Over the past 5 years, the Avaaz community has won countless campaigns through online action. While every petition is unique, here are some characteristics that the winning petitions have in common. The biggest lessons from Avaaz campaigning have been distilled below.

Changing the world just got easier.

HOW OUR PETITIONS WORK
The step-by-step process of taking an idea and turning it into political change through an online petition.

NAMING YOUR PETITION
The title is the first part of your petition people will see -- and if it doesn't catch their attention, it may be the last! Learn how to make your petition stand out with a punchy title.

WRITING PETITION TEXT
This is the core argument for why people should sign and why the target should act -- make it as effective as possible by including key lessons from other winning campaigns.

SETTING YOUR GOAL
Your petition is only as strong as what it calls for. Make sure you set the right "ask" with these helpful pointers.

CHOOSING A TARGET
Picking the right place to push can make winning much, much easier. Read these tips for choosing the best target for your petition.

SELECTING AN IMAGE
A picture is worth a thousand words. Help your petition say more with a powerful image.

SPREADING YOUR PETITION
Your petition's power comes from the number of people who sign it. Over 14 million people have joined Avaaz petitions in a few short years. Read about ways to supercharge your petition here.