Disney holds millions of children spellbound with its fabulous stories, but there's a dark side to this tale. Kids reading about Mowgli, Bambi and Snow White would be horrified to learn that the books they love are made by chopping down jungles for wood pulp. Let’s get Disney to stop using rainforest wood fibre and give this story a happy ending.

Disney is the world's largest publisher of children’s books. Yet while its rivals have committed to use sustainable sources for their paper, recent lab tests show Disney books contain fibre from clear-cut Indonesian rainforests and the barren plantations that replace them. Corporate statements from Disney say that sustainable paper is a goal, but give few details on how to achieve this. With its global brand and massive purchasing power, Disney stands at a fork in the road -- do the right thing by enforcing responsible sourcing, or be the villain and offer empty words and inaction.

Lets sign the global petition to Disney and forward it to all our friends! If 250,000 of us sign, Avaaz will deliver it with hard-hitting ads and media stunts that show Disney the cost of supporting rainforest destruction.